At Gethumancall, performance and profit have never been the whole story. Long before the results dashboards and call metrics, there's a deeper conviction at the heart of the company: that a business only truly succeeds when it gives back to the community it grows within. Over the past several months, that conviction turned into action — and the impact has been felt across an entire neighborhood in Anosizato.
In September 2025, just ahead of the new school year, Gethumancall's founders — Jonathan Da Costa and Gérald Rambeloson — personally delivered a donation worth 5 million Ariary to EPP Antandrokomby, a public primary school located just steps from the company's headquarters in Anosizato.
The donation included tables, notebooks, slates, and pens — essentials that the school simply couldn't afford on its own. As the school's headmistress explained, there is no dedicated budget for supplies, making this kind of support not just generous, but genuinely necessary.
This wasn't the first gesture either. A month earlier, Gethumancall had already organized a community soup kitchen in the area — marking the beginning of what has since become a consistent, long-term CSR commitment. True to that promise, the company announced its intention to donate to a different school every single month going forward. To date, Gethumancall remains the only call center in Madagascar to have undertaken this kind of sustained giving toward institutions entirely outside its industry.
Donations alone weren't enough. When the Gethumancall team visited EPP Anosizato, what they found was a school in serious disrepair — worn-down walls, rickety doors, deteriorating furniture. When asked why nothing had been done to maintain the building, the headmaster's answer was simple: "We don't have the means."
So Gethumancall stepped in. Starting from the 2025–2026 school year, the company fully funded a renovation of the school — new furniture and teaching materials first, followed by reinforced and freshly painted walls, and new solid doors. No outside funding, no subsidies. Every franc came directly from Gethumancall.
The only return on investment? The smiles. Children and families from the neighborhood came to express their gratitude, telling the team how much the transformation had reignited their motivation and joy. Seeing color return to the walls of a place that had felt forgotten for years was, by all accounts, more rewarding than any KPI.
This is what Gethumancall stands for — and it's only the beginning. The company has made clear its intention to keep supporting schools across Madagascar, proving that being the best in your field and being a force for good are not mutually exclusive. They can — and should — go hand in hand.
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